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Research papers

The dig

It is archaeology's use of stuff in studying, understanding and building pictures of cultures that first attracted us. Archaeology provides a practical approach to 're-instating the missing masses' (Latour 1992) in market research.How market research...

Catalogue: Congress 2006: Foresight
Authors: Simon Blyth, Simon Roberts
Company: Unilever
September 17, 2006
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Citation

Blyth and Roberts (2006a, September 17). The dig. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-dig